Ohio Chiropractic Marketing: Youngstown Chiropractor & Yelp

When it comes to the new world of online digital marketing, just one Yelp can make or break a business.

You may see this principle at work in Gordon Ramsey’s famous restaurant rescue shows, or in the offices of a local marketing agency, or whenever you Google a particular local business in your community.

The word “Yelp” has become synonymous with the process of reviewing a business to let other people know whether it’s good, bad or in between. Like other branded apps that have overturned major social processes in the last few decades, Yelp has become shorthand for that analytical approach that we bring to restaurants, barbershops and bakeries.

Yelp is important in chiropractic marketing, too. Simply put, it makes a difference whether your office has good Yelp reviews, bad Yelp reviews, or nothing at all.

Reputation management can only take a business so far. At some point, that business will sink or swim based on organic Yelp activity. In other words, people in the community tend to know what’s good and bad about their local businesses.

Here’s an example from the chiropractic office of Scott Petrallo in Youngstown, Ohio. The doctor has created a pretty good website and it’s supplemented by just one short yelp review:

“Great chiroprator – great office!  Cares about his patients.  Provides adjustments without ‘cracking’.  Love Dr. Scott and Stella!”

Below, there is a comprehensive explanation of Petrallo’s career and the life of the business. Readers can also see appointment hours and other information on the same page.

There’s also a full, vibrant web site for the practice, including banner graphics, informative resources and even a quote from Thomas Edison on the landing page. This office has not neglected the potential of the world wide web- but even with the best web site, a good Yelp review can still help take a business to the next level. It can be a stepping stone to a more strategic marketing plan for a chiro doctor’s office.

Working the web this way can get a chiropractic office closer towards marketing goals. But a website doesn’t have to be a doctor’s only tool.

Energize Chiropractic Marketing helps chiropractor’s offices in busy Ohio areas to compete for market share in a tough field. Our Ohio personal injury telemarketing services can bring in good leads for a local chiropractic office. We talk to people with a genuine need for care, and guide them toward places where they can get treatment.

Ask us how partnerships with Energize Chiropractic Marketing work. Find out how your practice could benefit from building a multichannel approach to marketing and reaching out more broadly to a local target audience. We will work with you to get better results for your patient roster, to get real, interested patients in the door, and to grow your business with stability over time.