Ohio Chiropractic Marketing: Cleveland DC cares for Community

Some of the best doctors in the chiropractic world understand that this work is about more than just spinal care.

They feel a true passion and calling to get involved in their communities.

We often see chiropractic care described as “holistic healing” because it has so much to do with other kinds of body and mind treatments and disciplines.

You’ll see things like massage and other kinds of therapeutic services becoming part of chiropractic offices.

You also see doctors trying to integrate their practices into their local communities many different ways.

Here is an example making headlines in the newspapers in 2012 when two doctors, David Ramsey and Sandy Lawrence, opened a new practice in the South Euclid area of Cleveland.

Within the context of the story that the reporter is telling about these two doctors and their families, an important aspect of the business is mentioned lower down in the article.

Jeff Piorowski reports Ramsey and Lawrence’s business, Heights Wellness Center, is offering an after-school yoga program for young people in the area.

“We want people to return often and have their stress cared for here,” Lawrence said. “We will work with other doctor’s offices, too, to help people.”

The article also talks about the care philosophy of the doctors — but the offhand announcement that the practice is running an afterschool program for kids could be considered the central point of the article in some ways.

Chiropractic offices that reach out to the communities that they are in are much more likely to see sustained business in the long run. These doctors understand that it’s better to actually walk the walk when it comes to promoting holistic health and offering people a safe place to get care. When doctors invest in this type of community service upfront, they often see a lot of positive attention to the business as people pass the word around that someone is doing something positive in the neighborhood.

You can talk a lot about chiropractic marketing principles — about what should go on a website, how a blog should be run, and how to get a certain care message across — but there’s no substitute for getting out in the community and offering these types of services, to become more a part of other people’s lives.

Doing an after-school yoga program, or showing up at public events to promote awareness of spinal health, are also examples of a multichannel approach to community outreach. Doctors who have this affinity want to get the message out that they are there — they want people to know that they are available for those who need them. Energize Chiropractic Marketing can help. Our Ohio personal injury telemarketing services work with doctor’s offices to get qualified car accident victims leads for chiropractors. We talk to people with a real need for chiropractic services and help get them where they need to go. Talk to us about how to reach the next level with your Ohio chiropractic marketing.