Simple Website Touches from Minorik Chiropractic in Akron, OH

 

In the last few decades since the first ARPANET message crashed on its way from UCLA to Stanford, the Internet has become one of the most powerful phenomena of the modern world. It’s changed all sorts of industries, from real estate to medicine to retail, and chiropractic care is no exception.

Chiropractic doctors tend to think endlessly about how to represent themselves online. What pieces of information do they want front and center on websites? How should a website be set up visually? What particular strategies are going to appeal to the most targeted web audience? What about paid and organic search?

As all of these questions buzz in their heads, doctors often rely on professionals to put together attractive, engaging websites that are likely to get them some of the patient attention that they need to keep the doors open in their communities.

But while some of these strategies are abundantly complicated, others are simple.

For instance — how about prominently displaying the office hours for your practice?

Sometimes these kind of details get lost in the shuffle. You’ll see big banners advertising brand-new FDA-approved treatments or articles about whiplash, or pictures of doctors smiling broadly. What you might not see is the location and name of the business, along with its phone number and hours of operation.

Why is this a big deal? What’s the difference if readers have to dig a little bit to find out what the office hours are?

One of the answers has to do with customer psychology. When people are researching chiropractic care online, they might be pretty busy and feel under the gun to get things done right away. They may dig up a phone number and give a quick call, but if the office isn’t open, they might move onto the next practice. That’s market share lost, right there.

Having prominent office hours displayed shows people exactly when they can “convert” or take action on their web research. It will help them to plan their eventual engagement with the office, so that they get through to a human being on the first phone call, and so that they can schedule an office visit.

Here’s an example from the Minorik Chiropractic Center in Akron, Ohio. You’ll see at the bottom of the landing page that each set of daily hours is clearly marked on the bottom right. No, they’re not open Sunday, but anyone who calls before six o’clock during the week or 11 o’clock on Saturday should get a response.

It’s not that doctors need to obsess about what they’re putting online — just that a little bit of awareness can help build a more practical site design.

In addition, doctors who want some additional marketing firepower can contact Energize Chiropractic Marketing. Our Ohio personal injury telemarketing services work proactively to find people who need chiropractic care and suggest solutions to them. When you make your practice a partner with Energize, you become one of those go-to solutions in your local community. Talk to Energize Chiropractic Marketing about your Ohio chiropractic marketing goals and you’ll find a new way to get the word out about your practice.