Columbus Injury Referral Services / Columbus DC Combines Physical Therapy

 

Sometimes it’s easy to forget that there’s a significant context to chiropractic care.

It’s not just a question of “cracking someone’s back” – and although subluxation is a large part of what doctors do, it doesn’t stop there.

Clinics have names like “Wellness Center” and “Holistic Health Spa” because chiro offices often focus beyond the disks of the spine, toward the whole body. You’ll see doctors attach massage and other tissue manipulation services to the office menu, so that a patient can get more comprehensive care under their roof.

You’ll even see services like physical therapy advertised. Here it may be important to ask about qualifications and credentials, since an office may only provide very limited professional PT services. On the other hand, since physical therapy is so integral to the body’s health and development after trauma, you can expect to get some of this kind of care in many offices.

Another way to think of it is that chiro offices specialize in reversing the effects of negative impact on the body. Whether it’s sports, a car accident or some other root cause, many patients go to the office to get specific care to counteract some existing condition (although others might be more focused on general wellness.) You’ll see chiro doctors also specialize, of course, in areas like sports medicine and whiplash treatment.

In a fundamental sense, advertising a chiro office this way is a smart thing to do. When doctors branch out from the generic platform of a site that just advertises subluxation, they add new target audiences. Rich content and diversified content gives web visitors more to chew on – it gets them more involved in the basic value propositions around the business.

Take, for example, the web site of Columbus Chiropractic Center West in Columbus, Ohio. This site, which embeds high quality graphics on the landing page to create a “family feel,” also invests in advertising a full range of chiro-related services. There’s gait training and kinesiotaping, which many readers will no doubt have to look up on Google. There’s physical therapy and rehabilitation services. The practice also advertises services like massage, and new FDA-approved techniques like spinal decompression.

It can be more work to broaden a web site like this – but it’s important. Again, having more targeted content and more of a thought leadership position in place will help a chiro office to get market share in a community. That’s critical to the job of keeping the practice doors open and managing revenue cycles. Any doctor can tell you it’s hard to make a practice work when patients only trickle in.

Instead, good marketing gets a chiro office a vibrant customer base, to ensure financial success, and boost the business’s reputation in the local area.

Doctors who want a hand with this kind of marketing can also call Energize Chiropractic Marketing – a Ohio personal injury telemarketing service for chiropractors. Receiving Ohio injury referrals from Energize Chiropractic Marketing will put you face to face with qualified car accident victims and help you build your personal injury outreach in your local community. Call Energize today to get new leads into your doctor’s office, and get a better vantage point to compete in today’s fast-paced business world.