Localized Chiropractic Advertising and Columbus PI Telemarketing

 

We’ve often talked about the vastly different ways that doctors and practices market chiropractic services on the web. Every doctor has his or her ideas and opinions about what’s effective, and how to reach the target audience. It also depends where the office is located, and what kinds of services it provides.

As for location, this can be a prime factor in a marketing strategy. Doctors can think about which local neighborhoods they want to target, and how they want to get visibility in an urban or suburban area. They’ll ponder these kinds of questions while they are picking out offices, and they’ll even think about them after the fact, as they go about building a website. It makes sense, because most doctors invest in a particular location for the long term.

Here’s a prime example from the Columbus, Ohio area. Tri-Village Chiropractic has chosen its practice name based on a cluster of neighborhoods in the downtown Columbus area. Over time, Grandview Heights, Marble Cliff and Upper Arlington have become known as the Tri-Village area of Columbus. These neighborhoods have their own unique cultures, architecture and history. They form a specific subsection of the city of Columbus, and have a local identity within the urban and natural area.

So this practice has built on that, and defined itself as an office serving the Tri-Village area. That can have a wide range of results, as people in these neighborhoods start to see the practice as their own, and positive word of mouth ensues.

There’s a lot more to love about the practice web site — there are resources like an FAQ page, and all of the pertinent information that’s easy to find on the site — not to mention great style and format. But one of the central strategies here is to identify the office based on what’s around it — and this is not something that every office does well.

Some doctors are content to hang up their shingle anywhere, and just hope that people will come trickling in. But we know that that’s not the way it works. Chiropractic marketing, or any kind of marketing, takes strategy — success takes work. It takes dedication – and it takes strategic planning.

Doctors who are getting the patient traffic that they need can find what they need in a partnership with Energize Chiropractic Marketing. Our successful personal injury referral service helps Columbus, OH chiropractors to reach out into their communities. Our Ohio personal injury telemarketing staff do that important matchmaking between individual people who need care, and the practices that need new patients. Ohio chiropractic telemarketing services may be the boost that your practice needs to expand your personal injury outreach within your local community, so don’t hesitate to give us a call today at (614) 401-5151. Our staff is waiting to speak with you further about your Ohio chiropractic marketing needs. So even if you put a lot of work into web design, if you just don’t quite see the results you need, we’re here to help. Ask us about getting connected to people with a real need for chiro services, and how we build practice relationships on a tried and true success model. Don’t wait for business to come to you – pursue a proactive, multi-channel outreach plan – and you’ll be glad you did!