Ohio PI Telemarketing Info:

Dayton Clinic Offers New FDA-Approved Treatments 

 

It’s no secret that chiropractic doctors often rack their brains looking for new ways to reach out to patients online. Some of them use visual techniques like huge banner photos, and some take a more information-based approach. Some doctors feel it’s helpful to have information about brand-new treatments front and center on their websites.

Take a look at the website of Poelking Chiropractic in Dayton, Ohio, and you’ll see a top-level banner show up on the landing page advertising spinal decompression as an “FDA-cleared non-surgical technique for treating painful compressed discs.”

The practice advertises spinal decompression as a possible remedy for slipped discs, sciatica and disc degeneration, among other conditions, with the attached tagline:

“Whatever you know that by, you know it hurts.”

This and other treatments are billed as non-invasive, drug-free ways to improve quality of life and promote the overall health of the body.

What Is Spinal Decompression?

Spinal decompression puts negative pressure on the spine, in order to shift pressures on the vertebrae and alleviate pressure on the roots of spinal nerves. This is based on the idea that discs with certain problems cause pain because they are pushing down on spinal nerves.

With spinal decompression, a computerized table is used to position the patient in a way that can alleviate some of these pressures. This type of care must be closely monitored by a professional and qualified medical specialist.

Clinical trials are determining more about how spinal decompression can be effective. It’s been compared to transcutaneous electrical neuro stimulation or TENS in an effort to evaluate its efficacy. There have been some opinions back and forth about this type of procedure, but some studies indicated there may be potential for spinal decompression to have an effect that’s positive.

So how do doctors use these new types of treatment? In an ideal case, they proceed cautiously. Instead of promoting this treatment for all patients, they try it on a select few whose profiles seem to match the potential for improvement that researchers have seen. If the treatment has FDA approval, it’s already come a long way toward acceptance in the marketplace.

Doctors also use these treatments as a way to advertise their business. That’s clear enough. What many doctors don’t know, though, is that they don’t need to rely on a website entirely for marketing results.

Ohio personal injury telemarketing services offer doctors a way to set up a multi-channel advertising approach that’s not just based on a website — Energize Chiropractic Marketing can help doctors in urban Ohio areas to attract more patients, and grow their businesses over time. It doesn’t have to be an either/or choice — it can be at all of the above solution. By blending a competent website and a good third-party telemarketing service, doctors can become much more confident about their customer base and their role in the community in which they serve.