Chiropractic Telemarketing News: Inner Health Chiropractic in Toledo offers Online Coupons…
Doctors take many avenues to promote chiropractic services online. Take a look around the web, and you’ll see a vast diversity of approaches when it comes to marketing chiropractic services. You’ll see new high-tech things like Live Chat and 3D spinal graphics. You’ll see dense pages of text talking about whiplash injuries and some of the most common complaints that chiropractors see from their patients. You’ll see huge banner visuals and in-depth doctor bios that show and tell people more about practice before they ever walk in the door.
Amidst this array of options, you also see some more old-school ideas marching right into the digital age. For example, some chiropractic offices still use online coupons.
Coupons are one of those traditional ideas that have stood the test of time and remain relevant in a brand-new digital age. Not only do we still use coupons in the digital space, people are still clipping paper coupons from print newspapers that are themselves on the way to obsolescence. That’s kind of amazing in the days of smartphones and social media- but since there are still barriers to e-coupons in many cases, print coupons are still a pretty big business.
That’s part of what has led creative chiropractors to put online coupons onto their websites. The idea is that patients will be reached by these messages about cost and affordability, and choose to commit and visit a practice. Whether it’s a chiropractic office, or a pizza delivery business, or a landscaping company, coupons work on that same established principle of giving people “something for nothing” and reaching out to thrifty people with an olive branch.
On the website of Inner Health Chiropractic in Toledo, Ohio, you can see a coupon at the bottom of the landing page for $38.00 Hour-long Therapeutic Massage. This coupon, under the title of ‘New Patients’, offers one of those classical introductions for prospective patients — an invitation to try a service at reduced cost. It’s a neat design detail that the ‘location’ and ‘contact us’ buttons on the site are located right next to the coupon. That makes it just a little bit easier for web visitors to decide to use the coupon, and take follow-up action.
Do online coupons work? Well, yes, they do. So do many of the other techniques mentioned above — the visual strategy, and the high-tech web additions. However, the reality is that websites don’t always offer doctors the actual patient traffic that they want.
Energize Chiropractic Marketing can help — our Ohio personal injury telemarketing services bring actual qualified leads into a chiropractor’s office. By reaching out to those who may have a need for chiropractic services in the community, Energize Chiropractic Marketing helps doctors in busy Ohio areas to branch out in their marketing and build new ways to get in touch with patients. Chiropractic Telemarketing from Energize Chiropractic Marketing helps DC’s expand their personal injury outreach in their local communities.